Pearson Senior Communications Manager (Pearson College, London) in London, United Kingdom
Senior Communications Manager (Pearson College, London)
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
About Pearson College London (PCL)
Our mission is clear: to become one of the UK’s leading universities for in-depth industry engagement. We’re part of the only FTSE 100 company in the UK to deliver degrees and we’re looking for a Head of Communications to drive our communications strategy.
You will drive internal and external communications, leading a team to ensure all communications convey consistent, professional and clear messages. Engaging with a range of stakeholders including current and prospective students, industry partners, colleagues and decision-makers, you’ll enhance the College’s reputation and ensure it is regarded as a leading UK institution renowned for employability, creativity, entrepreneurship and thought-leadership.
Develop and lead on the implementation of a comprehensive strategic communications plan
Develop and implement communications processes to enable staff across the College to effectively communicate with current students
Monitor and continuously improve our communications to current students
Plan, edit or write content for a variety of internal communications, such as the staff intranet, social media, newsletters and emails
Work with colleagues and students across the College to build and tell compelling stories
Lead communications for internal events including promoting events to current students and driving attendance through effective comms planning
Create and disseminate guidelines to champion best practice
Create comms plans for the collection of student feedback, including managing a yearly campaign for the National Student Survey (NSS)
Work closely with the External Relations department to develop the College’s brand narrative
Manage and creatively use social media to communicate with the College’s stakeholders
Identify opportunities to enter industry and sector awards
Profile the work of students, alumni, academics and staff to build our reputation
Review and input into external communications such as presentations, brochures, marketing campaigns, videos and the website
Identify and anticipate issues which may impact Pearson College London and ensure that crisis management plans are in place to respond to risks to its operations and reputation
Manage the Pearson College London blog, engaging with students, alumni, academics and partners to create content
Lead the development of a PR and media relations service for Pearson College London
Manage the writing of media releases, news articles and creative copy, tailoring it for specific audiences and media
Build external relationships with key strategic partners including journalists, publications and employer organisations
Generate PR that integrates and supports our marketing campaigns and is planned around key student recruitment periods
Manage the Pearson College London communications budget, directing the work of external suppliers, including specialist agencies, and ensuring quality and return on investment
Monitor the effectiveness of the communications and make and implement recommendations to improve the impact of Pearson College London’s communications
Line management of a team
Attend internal and external meetings and training as required
Ensure that we are tracking our reputation, media coverage and corporate communications successes and that we are regularly reporting these to the right people internally
Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.
We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.
The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Knowledge, Skills and Attitude Required
A broad knowledge and experience of communications
A strong strategist, with the ability to react to changes in the internal and external environment
Strong copywriting and editing skills
Experience of managing budgets
Experience of line managing a team of writers and contributors/general content producers
Demonstrable understanding of internal communications, including communications planning and the management of brand and visual identity
Flawless written English and strong judgement of style and tone
Good political awareness of the context within which Pearson College London operates and its institutional objectives and strategies
Excellent organisational skills, and the ability to work on several projects, all with tight deadlines
Flexible approach and willingness to be involved in a range of projects
Experience in the HE sector
Experience of journalism or writing in a professional capacity
Educated to degree level or equivalent
This is a fantastic opportunity to join a small and dynamic team. The role has a broad scope, covering both internal and external communications, and would suit someone who thrives on variety, is creative and has a can-do attitude. You will be managing a small team, including supporting the development of a degree apprentice, and so an ability to lead, inspire and develop others is a must.
Primary Location: GB-GB-London
Work Locations: GB-London-190 High Holborn 190 High Holborn London WC1V 7BH
Job: Learning Delivery
Employee Status: Regular Employee
Job Type: Standard
Shift: Day Job
Job Posting: Oct 9, 2019
Job Unposting: Ongoing
Schedule: Full-time Regular
Req ID: 1912929
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.